At a time when complexity often overwhelms, our mission is to bring clarity, connection, and confidence to leaders and teams so they can create outcomes that matter
M&A
$320m business sale to private equity 2021
Acquired Downstream, 2021
Acquired Biopharma Engineering, 2022
Acquired Bulb, 2023
Acquired G.A Group, 2024
SELECTED MEDIA
CoreNet Dubai, The road to resilience, 2023
CoreNet Dubai, Art for impact, 2023
Forbes - Does the office still have a purpose?, 2020
Property Week contributor
Financial Times contributor
SELECTED EXPERIENCE
Bain Capital, Brewin Dolphin, Droga5, Mandarin Oriental, Boston Scientific, Kroll, Kenvue, Spencer Ogden, GDST, Zoom, Starlizard, Gatehouse Bank, Emirates NBD, Navig8, Jungle Creations, Beale & Company, LogRhythm, Alpha FX, Abbvie, Coty, Fortinet, Huawei, Ingram Micro, Kering, Jacquemus, Cartier, Messika, N26, LKQ, Oxford Properties, Pfizer, Novo Nordisk, Takeda, Smith & Nephew, Societe Generale, Varian, TripAdvisor, Zimmer
RECENT AWARDS
2023
Kering Paris, France
Better Future Paris Design Awards | Interior Design – Corporate & Commercial, Gold
2022
Astellas Pharma Madrid, Spain
Better Future London Design Awards | Interior Design – International Commercial, Silver
Mixology Awards | Best Workplace (15,000-30,000sqft), Finalist
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
Boston Scientific Düsseldorf, Germany
Irish Construction Industry Awards | International Project of the Year, Finalist
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
Diligent Galway, Ireland
Better Future London Design Awards | Interior Design – International Commercial, Silver
Irish Construction Industry Awards | Commercial Project of the Year, Finalist
Fit Out Awards | Project of the Year – Large Office, Finalist
Hudl Chiavari, Italy
SBID International Design Awards | Interior Design – Office Design Under 2,000 sqm,Finalist
Just Eat Takeaway.com Dublin, Ireland
Better Future London Design Awards | Interior Design – International Commercial, Gold
IDI Awards | Architectural Design – Commercial, Finalist
Irish Construction Industry Awards | Commercial Project of the Year, Finalist
Just Eat Takeaway.com Milan, Italy
Better Future London Design Awards | Interior Design – International Commercial, Silver
Kering Paris, France
Fast Company's Innovation by Design Awards | Best Workplace Design, Honouree
Dezeen Awards | Best Large Workspace Interior, Finalist
Pernod Ricard Milan, Italy
Better Future London Design Awards | Interior Design – International Commercial, Silver
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
Uniphar Dublin, Ireland
Fit Out Awards | Project of the Year – Medium Office, Finalist
Irish Construction Industry Awards | Commercial Project of the Year, Finalist
Studio Amsterdam, The Netherlands
Better Future London Design Awards | Interior Design – International & Co-working Studio,Silver
Mixology Awards | Best Workplace (under 5,000sqft), Finalist
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
World Interior News Awards | Studio or Co-working Space of the Year, Finalist
Studio Zurich, Switzerland
Better Future London Design Awards | Interior Design – International & Co-working Studio, Gold
Design Week Awards | Workplace Interior of the Year, Finalist
Mixology Awards | Best Workplace (5,000-15,000sqft), Finalist
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
World Interior News Awards | Studio or Co-working Space of the Year, Finalist
The Reluctant Returner EMEA
Content Awards | B2B Content Campaign of the Year
Content Awards | Integrated Content Campaign of the Year
Content Marketing Awards | Best B2B Campaign
The Drum Awards | Best Response to Change
2021
Boston Scientific Clonmel, Ireland
DRIVENxDESIGN | Corporate & Commercial, Gold
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
Mixology Awards | Project of the Year, Winner
Coty Amsterdam, The Netherlands
DRIVENxDESIGN | Corporate & Commercial, Gold
Studio London, United Kingdom
DRIVENxDESIGN | Co-working & Studio Space, Silver
FX Awards | Project of the Year, Winner
Royal Society for the Prevention of Accidents | Gold
I believe performance is not just about numbers - it is about people. It is about uniting talent, vision, and expertise to achieve remarkable things that drive organisations and their people forward. In a world that can feel increasingly fragmented, my mission is to bring clarity, connection, and confidence to leaders and teams so they can create outcomes that matter - for their business, for their people, and for the communities around them.
Over the past 25 years, I have worked across four continents, sixteen countries, and more than twenty-three cities, guiding organisations through moments of transformation. I have led businesses at scale, delivered billions in value, and helped teams navigate the complexity of high-value opportunities.
What I’ve learned is simple: when you simplify the complex and align people around a clear vision, you unlock progress that lasts.
goo is where this belief becomes practice. Through consultancy, coaching, and enablement, I work with organisations to rethink how they perform, how they engage, and how they partner with their customers. The aim is not only stronger results, but stronger organisations - built on confidence, clarity, and a sense of shared purpose.
Beyond business, my work has always been about impact. I have advanced diversity, equity, and inclusion; spoken on global stages about leadership and change; and supported initiatives that blend commercial success with social good. I believe organisations today carry a responsibility far greater than financial profit - they have the power to create environments where people belong, thrive, and drive meaningful change.
My focus is consistent: to connect performance with purpose, to transform complexity into clarity, and to help organisations and individuals see that progress is always possible - when people come together with vision and intent.
Lawrence Mohiuddine
Founder
goo
JOIN US
We are an equal opportunities employer. We strongly encourage applications from individuals of all backgrounds - particularly those who are underrepresented within the design, construction, and project management industries, including women, non-binary people, LGBTIQA+ individuals, Black, Asian and Minority Ethnic candidates, and those living with disabilities.
If you'd like to be considered for future opportunities with us, please send your Linkedin profile and a short overview of your expertise and experience using the 'contact us' form on this site.
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